They are coming for you!
Audi’s Super Bowl commercial “The Green Police” is aimed at those people that can afford an Audi and want to feel good about being “Green.” The premise of the advertisement is that there are police out there ticketing, arresting and harassing people that aren’t being “green” enough. The ad shows a man being arrested for not having the “right” light bulbs, a man being arrested for picking plastic over paper at the store, and shows images of police going through people’s trash looking for “green” offenders. It cumulates with a roadblock scene where the only person not being harassed is a man driving the new Audi TDI, a “clean” diesel.
Audi is trying to position itself into the newer “green” car market, a small segment of the US car market. It recently received “Green Car of the Year” by the Green Car Journal. The people that are going to be enticed by this ad to buy the new Audi TDI are going to be the people that think the “Green Police” are a good idea and want to do their part for the environment. They will be the more affluent, younger urban drivers.
The ad works because it creates a buzz. A lot of people see the commercial as a sign of things to come. That politicians and environmental groups want to create a “Green Police” with real authority to regulate the way people live. Many people are frightened by this idea. They feel that the extra authority will take away rights and freedoms on how we live our lives. The idea that someone can be arrested for putting an orange peel down the garbage disposal brings up images of Khmer Rouge and other totalitarian socialist regimes throughout the twentieth century. The Khmer Rouge government arrested, tortured and executed millions of people that the government saw a subversives and didn’t do things they way that the government officials wanted.
The environmental groups see the commercial as a tongue-in-cheek satire but still like the message that Audi is trying to send. That a new “green” movement is coming and that everyone must do their part to protect the environment and that by buying the new Audi TDI, anyone can be “green.” Even though the ad has created a battle versus the people wanting to be green and those that want to protect their right to choose, Audi’s name is right in the middle and getting its new line of TDI out to the public. Now when people think TDI and “clean” diesel, they will think about Audi first and then their competitors such as Volkwagen.
I see it as a warning of things to come. There are laws in Britain, Massachusetts and Seattle already passed laws that have the effect of being the “Green” police. In Cambridge, Massachusetts, they have declared the climate an emergency, and when there is a crisis, the government will have to take the power to regulate how everyone lives. They are promoting vegetarianism and veganism. It makes you wonder how long before they will try to ban or tax away meat, but as of right now they are “mandating that local restaurants and schools institute ‘Meatless or Vegan Mondays.’” They even state that they want to “change community norms and expectation such as that it is all right to tell your neighbors what they can and cannot do in the realm of climate change-related behavior.”They even have the nerve to declare that “Cars should be shared rather than privately owned.” Of course, Audi wouldn’t really like that. But Pol Pot sure would!
Don’t let anyone fool you, this is Socialism. This is all about the elites telling you what you can and can’t do. If you don’t tow the line, you will be punished. It’s about the Government picking the winners and losers and how much do you want to bet the winners are the same ones that contribute huge sums to government campaign coffers.
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